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4 Best Practices of App Building You Can’t Afford to Ignore

Our users surprise us with all the amazing things they do when we put unlimited customisation at their fingertips. We thought we’d share some of such cool stuff so that you can incorporate them in your own app. Putting these nifty tricks to work will perk up your app, grab your visitor’s attention and make you look like an expert right from the start!

 

1. What’s Your Type?

 

Typography

 

You feel so good about your copy – It seems to be hanging on Ogilvian fringes. But you put it in a 10 point AR Carter font. The result – The copy’s not that seductive anymore. Get it? Type is that important.

 

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The Definitive Guide to Awesome Images for Your App

How do you engage an audience who’ve got an attention span shorter than a goldfish?

 

According to Neurology 101, one thing hasn’t changed about humans from Neanderthal times and that is – We are still visual creatures processing information primarily based on what we see.

 

1. 65% of us are visual learners (Source: Social Science Research Network)
2. 90% of the transmitted information in the human brain is visual
3. Content with images is 43% more persuasive than unaided presentations.

 

The point of it all?

                                                                                  

If want your products/services/content to stand out, you have to have vibrant, attention-grabbing images in your app. It lets you show your audience what your business is all about – not merely tell.

 

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White Label App Reselling: Everything You Need to Know PART – II

We hope you enjoyed reading the first part of this article. If you haven’t, you can read it here. As promised, we are back with more expert insights on white label app reselling. Read on.

 

Choosing a White Label Partner: What to look out for

 

Choosing the right app development partner is of absolute importance. If you end up with a wrong partner, it might lead to months of delay, poor user experience, frequent bugs, wasted time and money – and what not! Here are nine things you should look out for while choosing your white label app development partner.

 

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White Label App Reselling: Everything You Need to Know PART – I

Every creative agency today faces a growing list of challenges to thrive in the ever-evolving digital space. The most crucial ones are: getting and retaining clients; innovating and integrating new solutions; adapting to a dynamic landscape; and keeping revenues from dropping. If any of these problems sound familiar, extending your business to include app development might be just what you need!

 

In today’s digital-first world, mobility has emerged as a major priority for businesses. From music artists to real estate firms, from leading tabloids to local restaurants, individuals and businesses are looking to get their own app built.

 

Mobile app development is a lucrative industry already worth billions of dollars and growing. According to a study by App Annie, the app economy is expected to grow to $101 billion by 2020. App market is growing at such a rapid pace that demand for mobile apps is outstripping developers’ capacity to deliver them. Mobile app development has emerged as the top paying service for agencies today.

 

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Say ‘Happy Holidays’ to your business in 5 simple steps

The holiday season has set in. It’s that time of the year when the air is full of frost and shopping excitement. While we love both, for this blog post, we’ll focus on the latter.

 

Shoppers are getting their gift lists ready. Budgets and pockets have become more accommodating. And brands are surely not complaining! The next few months are going to keep the cash-counters really busy. But for some businesses, it is also the time to make sure that they are ready for the year’s biggest spending season.

 

For a start, if your small business is still wondering on the relevance of business apps, here’s a quick and the most recent insight for you. Google says, 4 in 5 smartphone holiday shoppers used their phone during spare moments or while doing other activities last year. What does that mean? It means, your audience is in the right mood to listen to you. But, are you ready for this interaction? Think about building your app yourself. This saves months and millions! And you will be able to get your app up and running right in time for this shopping season.

 

This checklist will help you understand your objectives and decide on an RMAD platform.

 

 

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Citizen developers are on a rise: 5 things to look out for before you ‘Do It Yourself’

Mobile applications have revolutionized the way people eat, travel, shop, and interact with one another. With consumers measuring brand value in terms of experiences, small businesses are gradually realizing the indispensability of business apps for brand building, loyalty and growth.

 

But that’s history. What’s worth discussing is how app building platforms have revolutionized mobile app development for the world. Today DIY app makers are empowering SMEs to carry out location-based marketing, loyalty programs etc. at the push of a button. 

 

With instant app builders addressing all your apprehensions on getting an app for your business, a citizen developers revolution is poised to grow as predicted by Gartner, where all it takes is a few drags and drops to bring a fully functional mobile app to life. 

 

The market has quite a few mobile app development platforms, but, before you narrow down on one, let’s understand what goes into the process and what factors differentiate one solution from the other.

 

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Micro-Moments: It’s a Game Changer for Your Brand

You two are almost always in contact. And even when you’re not, you’re not more than a few feet away from each other. And in case you do get separated once in a blue moon, you feel vulnerable and incomplete.

 

While not many people share such a relationship with their better halves, most of us, if not all, share such a relationship with our smartphones today. Especially the millennials.

30% of smartphone users admit that they actually get anxious when they don’t have their smartphone with them. (Source: Google consumer surveys)

 

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The Ultimate Guide for Onboarding Users on Your Mobile App

They say “First impression is the last impression”. While it may not entirely hold true in today’s world, it certainly does in the mobile app industry.

 

Let’s take a moment to remember all those apps you installed on your smartphone and never used more than once or twice. The apps that probably caught your interest enough to install but are never going to be touched again until the day you need to “free up space” on your phone. Chances are that the first time user experience (FTUE) with most of these apps, if not all, didn’t go down too well with you. If you are reading this, you’re probably trying to prevent that happening to your app. After all, you spent a lot of your time and energy developing it.

 

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The Premier League of Apps: 4 Rags-to-Riches Success Stories

Premier League is not known only for its heavyweight clubs like Arsenal, Manchester United, Chelsea, Manchester City and so on, but also for the platform it provides for the minnows to showcase their talent. The season is long and there is more to endure than those 38 exhausting matches. Football is not all about money; it has a downside to it which includes injuries, criticism and relegation. Now is there a Premier League for apps, we reckon.

 

Play Store plays the role of the Premier League for apps where millions of apps compete to topple off their competitors to be in the top search results on Google Play Store. But the journey to the top is not quite easy, knowing that app market biggies are always preying on small and successful apps. Likewise in Premier League, Big clubs pluck the best talent from the minnows and continue their dominance in the league. Sometimes innovation falls short against the lure of big money. Though most of the successful apps end up being acquired by the big sharks in the tank, there are some valiant developers who feel that their idea is worth more than the money offered. One such example is Snapchat that declined a $3bn buyout from Facebook. That amount of trust on the power of picture-led conversation! And it turns out that they are not entirely wrong!

 

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Is Your Mobile App Gen-Z Ready?

Move beyond Millennials: Enter Gen Z

Do you know what tl;dr means? No. Do you know what not knowing it means? Well, it means, you’ve a little catching up to do. It also means that you are not one of Gen-Zers because they use it a lot in their conversations. tl;dr stands for too long; didn’t read. While businesses have spent the last decade figuring out what make millennials clicks, it’s time they shift their focus on the newly emerging cohort of customers – Generation Z, the folks roughly born between late 1990s and 2010. We can almost hear some of you retaliate, but how can those teens and tweens possibly be our customers? Well, just look at the statistics –

 

  • Gen-Zers make more than a quarter of American population
  • Gen-Zers will account for 40% of all consumers by 2020 (Source: CMO by Abode)
  • Gen-Zers boast of a combined buying power of $43 billion (Source: Chamber of Commerce)

 

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