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    App Marketing

    The official channel to drive content and services to consumers, mobile app downloads, have quadrupled over the last 5 years. (Source: Gartner)

    Mobile app has fast become the dominant form of digital interaction.  From entertainment to productivity services, there is an app for everything the world needs (and doesn’t).

    But if by any chance you think just publishing your app on the store would immediately show more leads and sales, hold it. Like any other product or service, your app needs marketing too. There are over two million apps on Apple App Store and Google Play Store. Have you figured out how are you going to cut above the rest and be found on the app store search results?

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    Posted by On November 3, 2017

  • Featured Posts

    The app economy could double to $101 billion by 2020 (Source- The venturebeat)

    Mobile technology is immutably changing the way we do business. It was early 2011, when smartphone and tablet shipments surpassed desktops – a prevailing signifier that consumer tastes had shifted in favor of devices that were light as well as portable. Since then there has been no turning back, the rate of mobile-device adoption has only accelerated.

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    Posted by On September 19, 2017

5 Ways to Market Your App for Free

The official channel to drive content and services to consumers, mobile app downloads, have quadrupled over the last 5 years. (Source: Gartner)

Mobile app has fast become the dominant form of digital interaction.  From entertainment to productivity services, there is an app for everything the world needs (and doesn’t).

But if by any chance you think just publishing your app on the store would immediately show more leads and sales, hold it. Like any other product or service, your app needs marketing too. There are over two million apps on Apple App Store and Google Play Store. Have you figured out how are you going to cut above the rest and be found on the app store search results?

Read More

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HOW TO MAKE A MOBILE APP

Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway to the real world to join in this global metamorphosis of human behavior.”- Tomi Ahonen, consultant, and speaker

With businesses splurging every second on brand visibility, it is pivotal to understand what gets your business grab the attention of eyeballs that matter. Technology plays a huge role in putting the best marketing plans to practice. And mobile apps are proven to meet epitomic marketing goals. Precisely the reason why the mobile app market is expanding leaps and bounds.

Having said that, the cost of app development and maintenance has always been a reason for business to put off their plans of building a branded app. Does that strike a chord?

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YOUR BUSINESS COMES FIRST!

How Instappy App Builder Is All About What You Want

Businesses across the world are exploring the power of mobile apps. By embracing smart mobility, they are increasing their consumer base, raking in better profits, and growing their brand across the globe. This is the age of mobile applications, and it is here to stay!

Creating a mobile app for your business is an entirely differentstory though. How about an app expert that enables you to build and use your own native mobile app without any assistance? Imagine the time and money you will save while allowing your audience to get a seamless brand experience. That is where you need Instappy!

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3 Apps that Have Transformed the Old School Strategy of Running Business

The app economy could double to $101 billion by 2020 (Source- The venturebeat)

Mobile technology is immutably changing the way we do business. It was early 2011, when smartphone and tablet shipments surpassed desktops – a prevailing signifier that consumer tastes had shifted in favor of devices that were light as well as portable. Since then there has been no turning back, the rate of mobile-device adoption has only accelerated.

Read More

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6 Tried-and-tested formulae to enhance revenue with a branded app

The estimated global mobile app revenue in 2017 as predicted by Gartner is $77 billion.

Growing faster than a beanstalk, the mobile app industry is undisputedly one of the most profitable. Small and midsize industries are quickly realizing the inevitability of going mobile. Thanks to hybrid monetization models like in-app ads and in-app purchases, the benefits of building a branded mobile app are pretty obvious today.

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7 Must Have Features for Your M-Commerce App

  • 88% of the people say that having a mobile device with real-time information makes them more open to shopping (Source: Latitude).
  • About 1/3rd of e-commerce is driven by mobile shopping (Source: Internet Retailer).
  • By the end of 2017, over 2 billion mobile users will make some form of m-commerce transaction (Source: Invesp).

Numbers don’t lie. Statistics clearly indicate that more people than ever before are turning to their smartphones to shop. M-commerce apps have truly gone mainstream! Built right, a mobile app can help you reach your target audience and expand your business. Here, we have whittled down the 7 must-have features for a customer-friendly shopping application. Think of it as your no-frills guide on how to make the most of your app.

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The Definitive Guide to Scaling your Business with a Mobile App

In today’s mobile age, the success of a business depends primarily on how effective it is at reaching and engaging customers, showcasing products and services, processing payments, and delivering an exceptional user experience. A mobile app empowers a business to do all of that and more! 

Mobile phones have become an integral part of our lives and smartphone apps have become too important a marketing tool for business owners to do without. Developing a mobile app for your business is a great way to connect with your target audience, drive sales and boost brand loyalty. But most importantly, mobile applications enable businesses to scale up without screwing up.

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4 Best Practices of App Building You Can’t Afford to Ignore

Our users surprise us with all the amazing things they do when we put unlimited customisation at their fingertips. We thought we’d share some of such cool stuff so that you can incorporate them in your own app. Putting these nifty tricks to work will perk up your app, grab your visitor’s attention and make you look like an expert right from the start!

 

1. What’s Your Type?

 

Typography

 

You feel so good about your copy – It seems to be hanging on Ogilvian fringes. But you put it in a 10 point AR Carter font. The result – The copy’s not that seductive anymore. Get it? Type is that important.

 

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The Ultimate Guide for Onboarding Users on Your Mobile App

They say “First impression is the last impression”. While it may not entirely hold true in today’s world, it certainly does in the mobile app industry.

 

Let’s take a moment to remember all those apps you installed on your smartphone and never used more than once or twice. The apps that probably caught your interest enough to install but are never going to be touched again until the day you need to “free up space” on your phone. Chances are that the first time user experience (FTUE) with most of these apps, if not all, didn’t go down too well with you. If you are reading this, you’re probably trying to prevent that happening to your app. After all, you spent a lot of your time and energy developing it.

 

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