How do you engage an audience who’ve got an attention span shorter than a goldfish?
According to Neurology 101, one thing hasn’t changed about humans from Neanderthal times and that is – We are still visual creatures processing information primarily based on what we see.
1. 65% of us are visual learners (Source: Social Science Research Network)
2. 90% of the transmitted information in the human brain is visual
3. Content with images is 43% more persuasive than unaided presentations.
The point of it all?
If want your products/services/content to stand out, you have to have vibrant, attention-grabbing images in your app. It lets you show your audience what your business is all about – not merely tell.
Here are 5 quick tips to add great imagery to your app –
1. Perk Up the Photos
Add a whole new vibe to your images
You don’t have be a Photoshop champion to bring a professional touch to your images. There are free (and inexpensive) editing tools that offer a plethora of options to beautify your images and are way easier to master. And you don’t even need to download any software to get started!
You can play around with a smart editor to – enhance, brighten, mirror, frame, contrast, sharpen, whiten, saturate, blur, focus, shadow – your images and do what not! You can add even more excitement to your imagery with an assortment of stylized filters. With a few, simple clicks, you can fine-tune your images to match the exact look, mood and atmosphere of your business.
2. Crop and Resize Photos
Find the perfect fit
You spent hours on finding that perfect image for your card. You put in extra efforts to add more élan to it, only to discover later – It doesn’t fit well in the app. It’s heartbreaking. Right?
Well, what if you could crop and resize images on your app while uploading it, without ever having to leave your app builder. Instappy’s built-in cropping tool enables you to crop your image to a standard width and height – and remove unwanted area, if any. All you have to do is click and drag in the middle of the cropper to adjust image and scroll to zoom in and zoom out to resize it. It’s that simple!
3. Mind the Quality, It Matters
Shoddy images leave a shoddier impression
The minimum resolution on most smartphone screens is 1080 x 540 pixels. Now most people are not very fond of pixel peeping. But as a good rule of thumb, do not settle for images with lesser than 1080 × 540 pixels resolution, unless getting a pixelated look is a plan of the plan. Is it ever?
Also, smudged, blurred and out of focus images in your app might make your users think that you are a not-so-serious business. So be better than that!
4. Evoke Emotions with Your Images
Spawn meaningful connections with end users
Close your eyes and think of your favourite-of-all-times images. Now try to guess one thing that’s common to all of them – Well, they all evoke emotions. Emotive images are a great way to forge a personal connection with your users.
Say yours is a travel app. And what do travelers seek? Novel and authentic experiences. Using an image of an exotic location or an uncharted territory will pique their interest and get you that click you need! Or say yours is a financial consulting app. Your investors need to be reassured and images that reflect trust and security will make it to their heart. Pick images that reverberates your brand’s philosophy and connect with the human on the other side of the screen.
5. Prefer Actual Business Photos
A little boasting never hurts anybody
Picking up images for your app is both exciting and daunting. There are ample resources out there offering free high-quality stock photos and that’s a great starting point. But here’s the thing – Those clichéd, picture-perfect postcard images might not grab your audience’s attention as much as somewhat less perfect but real business images. Using authentic business images is the key to building credibility with your audience and keep them intrigued to explore more (Snapshots taken with a flip phone are not eligible). You can always pick a free editor to make your shots even more dynamic!
Nevertheless, if photography isn’t your thing, and stock images seem to be a safer bet, go for the latter. But when searching for the right stock photo, try being specific and stay away from picking something too generic or waaaay off your business.
Follow these simple tricks of imagery and you'll have the world glued to your app. Did we leave you asking for more? We’ll be giving out more mobile app tips & tricks in the next post. Stay tuned for more!
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