The app market is on a rampage with the growing need of digitisation. For a single genre, you can find numerous apps providing almost the same thing. Once a game app is launched and is received well, many other apps follow suit. However, uniqueness is something that stands strong against the test of time and earns loyalty of a lifetime. With a plethora of apps in your genre, you need to create an app that stands out. How? Read along.
App Optimisation – Optimise the name of the app to suit your product and target group. To catch the viewer's eyes, you can also localise the app title and description with keywords that tones well with the image you want to create. The next step is to create a recognisable icon that creates a resonating factor for your brand and people reconnect with you as soon as they see your icon. Now that you are done with the design and layout, it's time to place it in the App Store and for that, you should choose the most relevant category. It is important to update your app in terms of its layout and functionality to match the ever-changing taste of the public. With every update, upload new screenshots for the convenience of users and visitors.
Ratings and Reviews – Even if you have everything set right, there still is a requirement of credibility for your app to be a popular name in the market and that's where your friends pitch in. Ask friends to use your app, rate it generously and give you good reviews convincing enough to compel visitors to at least download it. Also, you can boost your reviews with the help of tools like Appsfire and Appirater that stores and analyses app reviews. You can play on the minds of new visitors by encouraging your users to write lengthy reviews for the app, as it tends to trick people into thinking that the app is really amazing (which it is). Also, you can do a sneaky job of looking into the reviews of your competitors so that you can get an idea of new keywords you would need and learn about what the audience expects from an app in your category. It is important to be interactive and responsive with the users and can be done with replies and updates.
Online Marketing – You can adopt the traditional route of online marketing by issuing press coverage about your app on relevant blogs and in magazines or by listing yourself on app directory sites like Digg, Stumbleupon & Reddit. Apart from this, you can also start running ads via Google Adwords and other paid media. The SEO route of content marketing and blogging has also been a positive input for mobile apps. Alternatively, you can take the route of digital media and launch your app on social platforms like Facebook and Twitter. You can create a temporary app on Facebook and when you garner a lot of engagement you can redirect them to the app that they can download on their phone like Candy Crush did.
As said in the starting of the text, apps are plenty, you just need to create one that stands out. The above given points are important in promoting your app and assure its download. Be informed that the fight doesn't end here. It is crucial to make sure that your app doesn't sit as an icon on someone's phone but rather becomes something they look into everyday. If your app is interactive, sensible and responsive, then with these pointers in mind you can be confident about its success.
Platforms like Instappy make sure your app gets the leverage it deserves. Get incredible apps created as per your business needs and get them optimised for Google Play Store and/or Apple App Store. See your app climb up the rankings on the store within days of its launch. Make it reach the right audience and make success happen.
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