What is it?
What is App Store Optimisation? Before we understand that, let's shift our focus on the present day situation. Mobile apps are a growing phenomenon as big and small businesses are opting to take their digital marketing to the next level and increasing their consumer base. As the demand for on-the-go accessibility is increasing, the number of apps created to meet the demand is also increasing, and exponentially so. That is where App Store Optimisation comes into play. It is the process of optimising mobile apps to rank higher in an app store’s search results. It helps your apps get more traffic, more visibility, thus more downloads.
What it does ?
App Store Optimisation or ASO includes several steps such as finding the right keywords that your potential customers are using to find your app, optimising your app’s title, icon description, screenshots and preview videos with these keywords. ASO is a long term process that requires consistency and hard work to serve exceptional results. Even when it's over, don't consider the job done. The next step is keeping a check on analytics, finding the next set of right keywords that will make you rank higher and updating the necessary fields in the app store. The prime aim of ASO is to drive more traffic to your app’s page in app stores, so users can take a specific action – downloading your app. According to Forrester Research, 63% of apps are discovered through app store searches. Hence proving that app store searching is the most used method for discovering and downloading new apps.
The keyword placed in the title should be the one with the heaviest search traffic because it will drive more people to view your app. Next comes the description. The key is to create a description that is a right balance of keywords and simplicity, thus creating a puzzling app description with lot of keywords is a sure-shot way of driving people away. Then comes logo, which is a tricky business in itself. The logo should give users a sense of what the app is all about.
All these points put together are enough to make app building look like an uphill task. Nevertheless, platforms like Instappy make it a cakewalk for all. Instant and intuitive, Instappy is easily the easiest and the most efficient way to take your app across platforms.
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