You finally turned your killer app idea to fruition. You have perfected it with a neat design, robust support, and a host of features. It started okay and you were dead sure it will take off soon. But just a few weeks down the line, your analytical team reported that the engagement level was getting bleak, the user adoption was plummeting, and before you knew it, it wasn’t being downloaded anymore. The app costed you millions of dollars, and sleepless nights. And now you just wish, you could take it all back. It’s heartbreaking!
This is the way an app ends. Not with a bang but a whimper.
According to Mobiforge, 67 percent of app developers are not making enough to even sustain their business. Of the million apps on App Store and Google Play, only a handful make it to the home screen of the targeted users’ phones. Most of the apps are downloaded only to be discarded after a single use. Here’s why your app might have failed and what could you have done differently to not let it happen.
- You Didn’t Plan Ahead
By failing to plan, you are planning to fail
Why did you wanted an app at the first place? Many businesses do it because everyone else seems to be doing it. But if you jumpstart an app without having a clear business objective, then your app is bound to end up badly. Planning ahead is simple. All you have to do is ask the right questions -What’s in it there for you? Who are you building it for? What problem does it solve? What are its value propositions? How much budget is be allocated for its creation and support? These are the questions that will help your business to define and shape your mobile app goals.
- You Couldn’t Keep it Simple
To achieve simplicity is perhaps the most sophisticated task
Your app boasted of a dozen features, yet it failed to make the cut on the app store. You are wondering why. Well, it’s precisely because of that reason – You’ve overloaded it with unnecessary features. We won’t blame you. Most of the enterprises get the ‘development part’ wrong. In a blind pursuit of stuffing it with features and functionality, they end up over-engineering the app or making it overtly complex. But it’s not about you, it’s about them. The end users don’t get impressed by your technical prowess; all they care for is how the app is going to make their life easier, simpler. The key is to give them everything they need, nothing they don’t – As simple as that!
- You Didn’t Push It Enough
The true art lies not in discovering but in getting discovered
It’s a great feeling to develop a great app but you cannot expect your target audience to stumble upon it unless you make serious marketing efforts to get it noticed. Unless your app starts ranking higher on the app store, it’s not going to go anywhere. Deploying tools like App Store Optimisation can help your app get discovered and secure top rankings on app stores. Instappy comes with ASO optimisation features, helping you stay ahead of the competition.
- You Didn’t Care About the User
People don't care how much you know until they know how much you care
When it comes to mobile apps, the end is the user experience; everything else is just a means. Nothing turns off end users like a poor UI and UX. Yet, many businesses overlook the need to support rich, diverse user experience in their apps. The thumb rule is, the lesser you cared for the user in the developing phase, the lower will be your adoption rate. Start putting your ‘end’ users at the ‘start’ and it’ll make all the difference. With Instappy, you can customize everything from the layout of the app to icons; templates to splash screens, and everything you need to create a gorgeous UI.
- You Couldn’t Keep Them Engaged
Customers may forget you but they'll never forget how you made them feel
Getting users to like your app is tricky, but keeping them engaged is even trickier. Tailored push notification is one of the smart ways to drive user engagement and stay at the top of their mind. But before you start storming the audience with push notifications, here’s the caveat – There’s a thin line between engaging your audience and bugging them. Make sure your app builder has a tailored, well-optimised push-notification feature, enabling you to engage the users (not bug them) with messages based on their interests and behaviour.
Now When You’ve Failed, Fail Smartly
Failure is an opportunity to begin again more intelligently
Many businesses count on the success of their app idea so ardently that they drain their last penny to bring it to fruition. But in their blind optimism, they forget to see the flip side – What if it doesn’t work? We were tempted to say – If your app fails, you must rise from the ashes but honestly it’ll not be viable from the monetary perspective. Going through the app development cycle can be killing for the designers and developers and eventually for your business.
Rather, a smarter way to leverage your failure is to rebuild the app through a proven app builder, making little incremental improvements in the app elements. An online app builder features in-app analytical tools, enabling you to keep tabs on the mood of your end users – What makes them click, what makes them tick off – and act fast on it, eventually enriching the user experience without getting into the technical nuance of it. When an app is launched, there will always be gaps between the expectations and results. But a smart app maker like Instappy enables a business to fill the gaps and overcome the failures, fast and smart!
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