At 22, not many young girls think about turning their passion into something tangible. For Jasmeet Jaggi and Jasmeet Sahota investing the savings out of their first jobs to make space for a fashion boutique was just the beginning of a long, tumultuous, yet fulfilling journey. The two not only share their first names, but also a dream. Today, their boutique, aptly named Studio J, claims to be a high-end designer store, creating some really drool worthy designs for the women of today.
Going the Distance
“We knew our designs have the potential to appeal to fashion enthusiasts from the four corners of the earth. Our creations are constantly appreciated even by people across borders. Why miss on that set of customers?” says Jasmeet Jaggi, a post graduate in marketing. Hence, to scale the distance from local designers to entrepreneurs with clientele from far and wide, they knew they had to go online.
An App That Changed It All
Instappy helped Studio J defy borders with a high-end retail catalogue app. The Studio J app looks as stunning as the designs it displays.
1. Neatly categorised designs under ethnic, indo-western and western trends
2. Detailed description of the outfits like the fabric, size, colour and maintenance tips
3. Frequent updates on great deals and offers on latest trends by Studio J to customers through push notifications
4. Convenience of requesting customization of the apparels on display
5. One click calling facility to place an order at Studio J
“Visual impact is the strongest of all. Hence, we make sure we keep our customers updated with the trends that are yet to hit the streets. They see, they like, they order. We have got a couple of calls from people saying they like the purple gown on our app, and would like to place an order. That’s when we knew we have done the right thing”, says the ecstatic Jasmeet Jaggi.
The girls have been promoting their app on their Facebook page where they have a few hundred followers. Besides, friends, family and of course, the extended family are always the best advocates. Jasmeet Jaggi, who is also a graphic designer, keeps on spreading the word with her colleagues, many of whom are also her customers. The duo is also promoting their app on Whatsapp, where they have a separate group for their regular customers.
Studio J stands proof that an app is all you need to take you places.
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